Effective Date: April 2025
This Cookie Policy explains how That Velvet Lady uses cookies and similar tracking technologies on our Site. It should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use it, and deliver personalised content and advertising. Similar technologies include web beacons, pixels, and local storage.
2. Types of Cookies We Use
a. Strictly Necessary Cookies
These are essential for the Site to function (e.g., loading pages, remembering your cookie preferences). They cannot be switched off. No consent is required under GDPR or DPDP Act for these.
b. Performance & Analytics Cookies
We use Google Analytics to understand how visitors interact with our Site — which pages are popular, how long people stay, and where they come from. This data is aggregated and helps us improve the Site. These cookies require your consent.
c. Advertising Cookies
We work with Google AdSense and/or Mediavine to display advertising on the Site. These partners (and their sub-processors) use cookies to show you more relevant ads, measure ad performance, and prevent the same ad from being shown too many times. These cookies require your consent.
d. Affiliate Tracking Cookies
When you click on an affiliate link (e.g., to Amazon or a retailer via RewardStyle/LTK), the affiliate network sets a cookie that allows them to track whether you make a purchase, so we can earn a commission. These cookies require your consent.
e. Functionality Cookies
These remember choices you make (like your preferred language or whether you’ve dismissed a banner) to improve your experience.
3. Third-Party Cookies
Some cookies on our Site are set by third parties, including:
- Google (Analytics, AdSense)
- Mediavine and its ad network partners
- Amazon Associates
- RewardStyle / LTK
- Social media platforms (when you interact with embedded content)
We do not control these cookies. Please review the privacy and cookie policies of these third parties for more information.
4. Your Cookie Choices
When you first visit the Site, you will see a cookie banner allowing you to accept, reject, or customise your cookie preferences. You can change your choices at any time by clicking the ‘Cookie Settings’ link in our Site footer.
You can also control cookies through your browser settings. Most browsers let you block or delete cookies, but doing so may affect Site functionality.
Useful opt-out resources:
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Google Ads Settings: adssettings.google.com
- Your Online Choices (EU): youronlinechoices.eu
- Digital Advertising Alliance (US): optout.aboutads.info
5. Cookie Retention
Cookies we set have varying lifespans. Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period (typically from a few days to 24 months), depending on their purpose.
6. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology, law, or our practices. Please check this page periodically for updates.
7. Contact Us
Questions about cookies? Email hello@thatvelvetlady.com.